About Author :- This guest post is written by Ankit Pandey from SeoEaze. SeoEaze is a Leading Internet Marketing Firm which deals in SEO & Social Media Marketing.
You may be thinking of outranking your competitors every day and night. This is nothing new! Almost every site owner thinks the same but fails at last due to lack of resources and knowledge about how to do that. To know the best way to outrank your competitor’s site/business, you need to evaluate your own site and think of all the
EFFECTIVE SEO strategies that can work in your side.
Why you may be lacking behind?
There are various reasons why a competitor may be outranking your site. If you carefully analyze the reasons behind it, you can easily tackle the situation and ensure that you do well to outrank them all and achieve the high rankings on popular search engines. First and foremost, you need to evaluate your competition before starting with your plan. This sort of competitive analysis will save you the hassle of catching up to the competitors.
How to go about it?
You need to have detailed information about your rivals. Check out which site is ranking at what position for which set of keywords. Check the competition manually and accordingly refine your own keyword list. This is the first step that you can take towards outranking your rivals.
SEO to outrank your competitors
In the present competitive world of search engine rankings and search engine optimization where the popular search engine rank algorithms are updated regularly, it has actually become very crucial to opt for the best SEO techniques. You can further analyze and
assess the on page and off page aspects of the competitor’s site to see the reason behind their better rankings. This way, you will too get an idea about which SEO strategies to use and why.
After you get to know the strategies used by your competitors, you can carefully draft your plan and move towards the path of outranking them with best possible
SEO tools.
CONTENT:
As content is king, this phrase is used by almost every other site for outranking one’s competitors. But what actually will make you different than the rest is better and more content on your site. Never forget that your content requires being relevant, unique, original and much more than your competitor’s site.
Surely, you need to remember that more pages do not mean that you will get the entry to high search engine rankings. We are actually talking about more of content and text. Also, see to it if your site has all flash web pages with little content? These pages may attract the visitors and may be much aesthetically impressive than the competitor’s site, but you need to keep in mind that real visitors are actually interested in knowing about you, your services, products and not just having a look at the flashy slideshows.
SEO strategies to use:
There are many useful SEO strategies that can be used to outrank the competitor’s site. Over the net, your website is not just up against the much tweaked search engine ranking tools, it is in tough competition against other sites that may be having more experience. So, in order to speed up the authority and trust of your site, ensure that you take links from the site which is presently ranking for same phrases or keywords that you wish to target. You can even strengthen the existing web pages of your site by getting high quality back links from the sites with nice domain authority. More so, you can use a foolproof content development plan to centralize the keywords, deep and internal links to various pages.
Site architecture plays a vital role:
Furthermore, architecture serves to be the path towards great rankings. Know how your site is basically constructed. See to it if you have proper navigation and simple to understand paths through the site. The search engine crawlers and users use the architecture to understand your overall site and business.
More the number of pages the crawlers can reach, more credit you get for having lot of text linked to the phrases. Just think of user navigating your website and ensure that relevant text is linked with each other.
Deep linking is a great SEO tool:
Then, even deep links help a great deal in boosting up your rankings. In order to rank high for the competitive keywords, you need to have solid site architecture, get more deep links from the reliable, relevant sources to almost every page and provide unique and crisp information so that the visitors may get attracted to use your site.
Domain age is important too:
Last but not least, domain age is of great importance when it comes to outranking your competitors. For most part, age is not that important factor but with age, comes text and content. In case your competitor has the site which has been there for around 10 years or so with a number of pages, you will surely have to build content that is simply the best in order to compete with the rival site.
Words to remember- a big site built on poor platform with bad architecture will definitely be easier and faster to outrank. So, plan to make your website the right way. Never forget to analyze what your competitor’s site is doing and then accordingly plan your strategies.
